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land rover discovery in frozen mudpitt
If someone had told you back in 2004 that there was a man sitting on his living-room sofa in London inventing a company he would sell in five years for more than ВЈ45m, it would have been a shock to learn it was Michael Liebreich.
At the time, Liebreich was a former management consultant on the wrong side of 40 who had not had a steady job for nearly three years. An internet foray he made just before the dotcom crash in 2000 had ended badly. He had accumulated eight pages of headhunter contacts, almost none of whom would return his calls. “I was just so tarred with the dotcom brush,” he says. “I was really getting a bit desperate.”
In his spare time, he set up a personal website, where he amused himself writing about Leonard Cohen’s lyrics (“sublime”), an EasyJet service lapse (“grotesque”) and Frederick II (“one interesting motherf***er”). But this was a bruising time for Liebreich, an Olympic skier with a first from Cambridge, a Harvard MBA and five years at well-known consultancy McKinsey.
After years of wrangling, it started to look as if the US might bring in a cap-and-trade scheme that would put a price on carbon, and world leaders might forge new climate rules at that year's UN climate talks in Copenhagen.
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